Homepage Design Secrets For a Highly Converting Website



When it comes to your business website, you want conversions and plenty of ’em. So let’s start with the homepage. I’ll show you when it makes sense to include a lot of persuasive, conversion-focused content directly on your homepage, and when it might make more sense to just funnel people to other pages that might satisfy their unique interests.

I’ll also walk you through the 7 elements of a highly converting homepage design, with plenty of real-world examples along the way.

🎬 Register for the FREE On-demand video masterclass training, “The Wildly Profitable One-Weekend Website Blueprint for Service Businesses!” Just go to:

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#websuccess #conversionoptimization #webdesign

49 comments

  1. Implemented what you mentioned in this video conversion rate went from 0.3% to 0.9% in one day! from $600 to $2500 in sales in one day! Thank you Thank you Thank you

  2. I really enjoy your videos, including this one. I'm a professional real estate educator and am transitioning my live courses and seminars to an online service. While I don't have a problem with the course landing pages and courses themselves, I'm a bit concerned about how to layout the homepage. I've been vacillating between posting the graphic course descriptions with links under the hero header, or whether I should use additional content. I believe you may have touched on some interesting things but would like to know if you have any suggestions that are more specific. Thanks in advance.

  3. I love wes's videos but am really stuck on working out my hero page headline, i have a couple in mind but not sure if it would hit the spot. I'm an electrician with an electrical business in Australia that services and installs electrical in houses but also some commercial. On my homepage I am putting a picture up of a family having a nice relaxing evening under some beautiful lighting at their home . Any helpful suggestions would be greatly appreciated . Thanks Gaz

  4. Hello Wes … You're a legend, thanks for this wonderful video. Would you please share with me the PROOF plugin link. Thanks.

  5. Wes, I am excited about implementing it all for a spectacular 2021! Thanks for this most excellent, evergreen content! Now, I am off to binge-watch Wes McDowell!

  6. isn't a lead magnet meant to be on a squeeze page? or are we just talking a section that has a button that leads them to the lead mag page?

  7. Hi thanks for your information, I am wanting to build a website which will be an extension from my facebook page group. I do not have pysical products to sell. Its sharing animal pictures/videos. The website was for such as adsense etc. What options are there aparr from writing blogs to add value to the site. Most things you can do on a fb page so is it worth it to have a website?

  8. Hi, I want to thank your for this beautiful video that helped me with my awesome ideas. I am a new comer in the affiliate marketing business, that generally want to help my audience as much as I can. I have seen so much videos about how to go about my business, but I really love your ideals because it's just like mines. I am in the process of creating my website in the fashion niche, and this video really helps me. I had just subscribed and liked your channel.

  9. This video was pretty helpful for a layout and gave me some great ideas, thank you! I'm still struggling with a CTA for my homepage outside of a generic newsletter, but this got me a little closer to a working starting point.

  10. Greetings Dear sir . I used SiteBuilder , can I accomplish things you’re talking about to upgrade my visibility on site builder or is there other sites are more user-friendly?

  11. Great content, succinct and has me working on my website today. When I get done I will sign up for a strategy session. Thanks so much for the practical and timely advice.

  12. Wes, I like your content and approach. As someone who does not know how to make a website (even though I have strong opinions about what I like and do not like), I feel your delivery and content are presented in a logical, clear and friendly manner. So this helps me to communicate with my future web designer. Do you do web design for others? (Assuming you do) I'm creating a service based business for renewable energy and will need a good website to support these efforts.

  13. Love this video! +1 on using Proof. We've seen most sites get a 10-15% lift with social proof notifications.

  14. Thank YOU! I am so happy to found your channel. You have listed out all the steps clearly. And you are very genuine. My website is not of service but more on selling products. Can you point me to your playlist which are regarding product page? … I will still go deep into the rabbits hole and finish watching all your videos.😊 Thank you so much for the helpful steps.

  15. How do you make the 3 Column layout displayed at 6:00? Where can I acquire unique logos relative to my specific product benefits?

  16. So what is the rule or the current way SEO works for indexing content on sites is more better or less or does it make any difference?

  17. Just wanted to say thank you for not doing like sooooo many others on this topic on YT, and you're successfully avoiding being douchy. You speak at a calm speed that's easy to follow but doesn't put the listener to sleep. You don't start every episode showing a pan across "your" mansion, huge pool, and sports car. You don't hard sell extra products and courses. You deliver step-by-step, detailed content in every episode with zero vagueness. My business is not a service based business, but I'm still subscribed and following your vids for all these other reasons. THANK YOU!!!!!!

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