What is Web Design?

– Great web design is an art. One that starts with a concept, that becomes a plan, that becomes a “build.” This assemblage of electronic files eventually becomes a website. In this video Tyson Quick, CEO at Instapage, explains what good web design is and helps you understand how good web design practices can improve your landing pages.

Good web design is not easy. It requires the balancing of layout, colors, text styles, structure, graphics, images, and use of interactive features to create a site visitors will want to explore.

In this video, Tyson Quick, CEO at Instapage discusses basic design principles. By the end of the episode you will have full working knowledge of all the elements that go into a successful web design and how you can incorporate many of these activities into the design of your landing pages.

Speaking marketing requires that the speaker understands the concepts that are unique to marketing. In this video Instapage breaks down the definition of the industry’s key terms into real world definitions as provided by some of the most influential players in the digital and tech marketing industry.

Instapage makes the landing page creation process simple. You don’t need to know code. You don’t need to be a designer. All you need is a desire to grow your business. Visit Instapage.com to find which of our plans are best for you and your business.

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  1. Web design is essentially the act working with a creative team or creative people to combine

    writing and graphical elements

    to create a compelling message online for your potential customers. The most important thing to think about there is the message flow. Oftentimes, marketers

    skip over

    that but you want to really think about telling a message from the top down. What it is, why it's beneficial, how your

    product or service

    solves that for them and then who this is for. So this is a great time for testimonials or brands and of course, combine that page with your call-to-actions. One of the biggest trends I'm noticing today in web design is companies

    using sections

    to break out different aspects of their story. So they're able to break out the what, why, who, how into sections and into more of a consistent message flow. My favorite is probably the

    simplification of brand messaging

    . We're seeing companies focus more on their unique value proposition and then telling a story about how that unique value proposition is accomplished by that particular company. A great example is companies are using what I'm calling the why-how blend. They're saying

    why you want

    the product or service and

    how their service delivers


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